Content Is King, Design Is Queen, Conversation is the Life!!!


Dipti Nair

Digital Marketers have for long spoken about Content & Design. Great content leads to increased interactions, curiosity & excitement. Design started to gain importance when marketers began focussing on how it user interface & user experience played an important role in Content Marketing. This led to the prominent title – Content is King & Design is Queen.

Now i want to introduce the third element that’s crucial for brands in the Digital Space. These are CONVERSATIONS. While Content & Design are planned forms of communication to showcase a promotion, Conversations are those that happen in real-time to enhance & build buzz about your Brand, Product or Service. Conversations use Content & Design to grasp chaos & hence contribute to overcome the limitations of social media platforms which are mostly used as mere publishing platforms.

Unlike Content & Design, Conversations are the ones that give Life to the Brand. They enable brands to create Brand Personality when they connect with their customers. They facilitate in building a community that can amplify their buzz on their own favorite social media platforms. This allows for cross channel social media marketing.

Contact Us


1C Satyam Appartment,
Above Trinetra,
Vishwas Colony,
Vadodara, Gujarat 390005