The 12 Most Common Mistakes Made By Non-Designers


Deeksha Honawar

 Design in simple terms is a means of problem-solving and this concept is applied in different branches of life to give a perfected result. Many people who are not very well-versed with design tend to disregard any rules or conditions that can help them to be presented as their best selves.

These rules listed below are some simple steps all non-designers can adapt while creating a desired visual message to create the perfect impression.


1. Using too many words instead of visuals

About 65% of memory retention by the human brain is through visual learning. By using visuals with your words, or just creating visuals to depict your message, you add the recall value to your message. 


2. Poor readability

Another common mistake is to attempt to fit too many words into one line of text. For readability purposes, 50 to 60 letters per line so that it is of the ideal length. Bad line-breaks can make your message look boring.


3. Mis-matched fonts

Non-designers also have a tendency to overdo it by combining too many fonts. This tends to give the design a disorganized and unprofessional look. Stick to 2-3 fonts or a single font with different weights or types. 


4. Bad Kerning

Most non-designers won’t give a second thought to the spacing between letters--called kerning--but it can make a big difference in how your project looks. Space your letters in such a manner that your text looks organized and is easy to read.


5. Not choosing the right colours

While choosing colours, make sure they provide the right amount of contrast, add readability and attract the viewer's eye.


6.Lack of negative space

A sure sign of an amateur designer is the lack of white space or negative space in the visual design. But instead of looking at white space as empty space, consider it like any other important element of design. A good example is the Google website. You're never roaming around, wondering where the search bar is.


7. Not Aligning elements

One way to create order and symmetry in your design is to properly align elements. A lack of alignment can lead to a product that looks messy and disorganized.


8. Not scaling properly

Non-designers are also at times reluctant to use a large and small size. But they shouldn’t be. When this is done, it is important to make sure that the elements are not stretched in ways that were not intended so that they do not become distorted.


9.Inadequate space between lines

Leading is the spacing between lines of text. Having too much space between lines can cause your text to appear disjointed while having too little space can make the blocks appear too tight and crowded.


10.Using raster images

Non-designers often make the mistake of using raster images instead of vectors, which causes the image to pixelate and look very unprofessional. If you start at a high resolution and scale down, the images will still be crisp. You can always reduce resolution, but you can never increase it.


11.Copying others' work

Although it is advisable to look for inspiration in others’ creations, it is definitely not okay to copy someone else’s work and pass it off as your own. This will not only hurt your credibility in the end, but it will also limit the reach and impact of your message.


12. Not being consistent

Another mistake you should steer clear of is the lack of consistency and repetition in your designs. For example, you should use some of the same visual elements such as image filters or types of buttons and layouts throughout your project. But remember not to overdo it. You also don’t want each page to look too similar to the rest.

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