6 Reasons Why Email Marketing Is Important For Your Internet Marketing.


Dipti Nair

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.

Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised.

Thinking Email Marketing is not something for your company? Let me give you 6 reasons why Email Marketing is a channel you should not be ignoring.

1.Low costs: It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

2.Delivers targeted messages: Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

3.Action oriented : Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.
As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.

4.Easy to get Started and Measureable : Email marketing doesn’t necessarily require a huge team of technical person in order to be successful. It’s certainly possible to make something interesting through an email campaign with fancy templates, videos, images. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy.

5.Reach a global audience : Mobile devices allow people to check their email constantly.Because mobile devices have become so common, people are checking their emails all the time,i.e,during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.

6. Better return on investment : The main reason that most businesses invest in email marketing is the fantastic return on investment.

        Hence, not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!!

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